In order to gain high rankings on the realty search engine results page of Google and other major search engines across the region, you should have an search engine optimization team that’s dedicated, updated in regards to the latest Google algorithm changes, and diligent when it comes to formulating a plan of action for SEO in real estate. Making an online mark or splash is particularly easy with the help of the idx website broker one. As far as real estate is concerned, you should appeal to different customers and their real estate needs. Do you want to rent out your realty? How about sell it for a pretty penny? Do you want to do a B2B transaction with another up-and-coming realtor? Know what you need and use that goal as your SEO focal point.
A Good Plan of Action for SEO in 2019
- Keywords and Key Phrases: The more things change the more they stay the same. 10 years ago, the bedrock of any good SEO strategy comes from understanding which keywords to put on your articles, descriptions, blog entries, updates, and metatags. This hasn’t changed in 2019. You still need to do research on which keywords click for your real estate audience of buyers, sellers, landlords, and/or tenants. You can use tools like Keyword Discovery or Word Tracker for such research.
- How to Use Keywords: The best way to use keywords that appeal most to the Google algorithm (codenamed Google Panda) is to not sprinkle them liberally like pepper on your blogs and welcome messages. Rather, it’s better to develop a keyword list and come up with article topics or products of relevancy and interest based on the trending words. For real estate, it might mean matching properties to the keyword and writing positive descriptions about them.
- Selling Real Estate in the Virtual Space: Buying, selling, or doing real estate business on the Worldwide Web in this era of the Internet involves more than just establishing a decent Twitter or Facebook page presence. It’s also about getting a keyword list and picking out local words with good search volume so that you can make your site or site listing relevant to leads that are specifically looking for your wares rather than impotently trying to rank for a generic word like “real estate”.